Research in advertising consistently shows that consumers are more likely to buy from companies they know, like, and trust. Christian radio often starts advertisers with a higher level of trust than many other media because the station has spent years building credibility with its audience.

If people who listen to Spirit radio do business with you, then radio is an option to explore.  And 96% of us listen to radio each week.* (*Radio Advertising Bureau)

• Radio can target your best prospects
• Radio can reach mobile consumers
• Radio can establish a relationship with customers
• Radio can break through competitive clutter
• Radio can maximize you advertising investment

If radio was invented today, it would be all the marketing rage. Why? Because we live in an on-the-go society, and unlike newspaper or television, radio is with us everywhere-in the car, in the office, and all over the house. Radio's mobility, intrusiveness and target ability makes it cost-effective marketing platform for nearly any type of business.

That depends on how much of an impact you want to make and how much competition you have. Though you can purchase an occasional special package for a few hundred dollars or less, our most effective advertisers pick a station, and make a monthly investment. Finding the budget you're comfortable with while providing a satisfactory return on investment can be developed through a marketing analysis.

Be honest with your expectations and the investment you're willing to make. Then call us to do an in-person marketing analysis interview. We can then provide you a demo tape and custom marketing plan that matches your goals and targeted demographics.

Ask yourself, "Why should someone do business with me?" Be specific. "What truly makes me a better choice than my competitors?" "What makes us special?" Take a look at your strengths versus your competitors weaknesses that can result in taking business from them. Our goal is to grow your business by getting you your unfair share of the market's dollars from your competition. A completed marketing analysis can help us fine-tune your message to the right audience.

The bare minimum recommended spending can be as low as $300 per month based upon some specific goals and limitations. That would perhaps get you one newspaper ad, but we can develop a plan that delivers consistent advertising throughout the month. Contact us so we can suggest a plan of attack.

Establishing in the consumers mind your unique selling position(s). It helps them understand why they should do business with you rather than your competitors.